Tuesday, March 2, 2010

Lotus announces News Giant as new Team Sponsor

(Heikke Kovalainen & New Lotus Duds; Source: CNN Worldwide)

In case you haven’t heard already, this morning Lotus Racing and CNN International announced there new partnership deal. Here’s an excerpt of the press release that was sent to No Fenders.

Lotus Racing and CNN International have today announced a partnership deal that sees the newest Formula One™ team entering into a long-term agreement with the world’s leading news network. CNN’s world-famous logo will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

The deal will be managed by CNN’s commercial ‘Partner Solutions Group’, which is led by Rani R. Raad, senior vice president of CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN’s worldwide reach and brand positioning,” said Raad. “This unique partnership with Lotus Racing takes CNN into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

A delighted Lotus Racing Team Principal Tony Fernandes commented: “We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns…”